KyleAnthonyBogucki
This new health & wellness organization launched a new service focused on providing health coaching and support for people who suffer from Rheumatoid Arthritis. Designed to be an immersive health coaching platform, Musculo had to both promote their services to providers and potential members.
Branding | Web Design | Start-Up Support | Marketing Support
WEB DESIGN & DEVELOPMENT
Designed in XD and built in WordPress, the new website allowed for easy updates and content management. We were able to regularly post new resources such as coaching videos and studies to help build a new community.
VIDEO PRODUCTION
Each week we helped produce a video for the Musculo Speaker Series. This included helping the coaches prepare for their video presentation, hosted on Zoom, assisting with PowerPoint files, and then uploading to a post to be included on the website following the event.
HEALTH COACHING TRAINING COURSE
Written by a team of leading Rheumatologists, Musculo provided an in-depth training course for the new health coaching team to better understand RA and how to provide the best advice and guidance. There were more than 24 courses in the curriculum.
COLLATERAL LAYOUT
To being Musculo’s marketing efforts, we began with a series of mailers. Focusing on the idea of ‘fewer painful days’ we used visuals of people enjoying a life without the discomfort of RA.
Each mailer coincided with an email and directed people to campaign landing pages focused on conversion. I managed the design as well the production, working with a vendor sending more than 40,000 mail pieces.
Let’s work together!
I love working with new people to solve new creative challenges. Connect with me directly on LinkedIn!